The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users.
Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals.
The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings.
Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.
The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
Organic SEO: Improving rankings for the main “organic” area within search engines.
Organic SEO is important to businesses with a national & international focus.
This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research.
The internet is flooded with articles on how to perform organic SEO to improve Google rankings.
Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Google provides more information about organic SEO in their article “Do you need an SEO?”
5. Local SEO: Improving rankings for the “local-pack” area within search engines.
Local SEO services is important to businesses relying on local/regional customers.
Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.
The local listings area is a huge opportunity for smaller businesses relying on localized customers.
The SEO techniques used for local website optimization are different than those of organic SEO. Restaurants, auto repair shops, electricians and plumbers are a few examples of the types of businesses that benefits from Local SEO.
Learn more about local SEO with Bright Local’s article “What is Local SEO?“.
6. Voice SEO: Improving rankings for voice search.
Voice search optimization priorities include having a fast website (page load time under 4 seconds), SSL security website encryption, and clearly defined question and an answer of approximately 30 words or less.
Brian Dean at Backlinko provides helpful insights about voice search in his article “We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO“.
7. Reputation Management
Another important part of search optimization services a professional SEO company should be offering are those of online reputation management.
The majority of internet users find online reviews helpful in making a purchasing decision. Perhaps the most well-known online reviews are those from Amazon. Product reviews from actual buyers are very useful to potential customers researching products.
Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services.
These types of reviews can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews.
Reputation management services help promote positive reviews while mitigating negative reviews. An important part of SEO agency services is to help clients respond favorable to online reviews.
Patients are choosing other facilities because they’re ranking higher online.
Maybe you have tried some of the advanced tactics that you researched, such as enhancing keywords, rewriting your content, and trying to understand how Google’s complicated algorithm updates impact your website.
Perhaps you have even gone a step further trying A/B testing web pages, creating custom landing pages, using long-tail keywords and backlinking as well as conducting social media campaigns – all to attempt to drive your rankings higher.
But despite trying all these strategies, you are still not ranking strongly on Google Page One and you continue to see your competitors ranking ahead of you.
Our Solutions: Sequence Health’s medical SEO services are sure to give you amazing traction in Google search resulting in a dramatic increase of traffic to your website. More traffic means more leads for your healthcare organization!
Our highly-experienced SEO team has a proven track record of helping our clients rank much higher in the various search engines. This is due to both our SEO expertise and extensive knowledge of the healthcare industry.
Our medical SEO marketing is built on a deep understanding of both the fundamentals of SEO and medical content creation. Strong, engaging medical content is important because it creates a better user experience making it more likely that leads will convert to patients.
Having our expert team as your partner, gives you the best opportunity for ranking higher, so more potential patients find you online.
Having vast experience in healthcare, gives our team the ability to dig deep below the SEO surface. There are many SEO agencies out there that can do the standard SEO that normally works for any business, however doing healthcare SEO is another story.
Our team has insights into what patients are looking for, what keywords they’ll use, what questions they’ll ask google and what medical content they’ll find compelling. Our healthcare expertise and SEO best practices together will lead to excellent measurable results which can be seen in our dynamic SEO reports.
We start from the ground and build up, developing a medical SEO strategy based on your brand identity, your corporate objectives, and your current strengths and your competitors’ weaknesses. Our strategies will identify where you can grow to help you reach your goals.
When your site is not getting the traffic it should, and you are not seeing conversions, let the marketing professionals at Sequence Health give your site a big boost with powerful medical SEO tactics, which effectively work to increase the presence of your site organically.
Planning to expand your business online?
You are on the right track as online presence is the need of the hour for businesses that are focused on growth.
The whole world is flocking online and so are your customers.
Being a business owner, having a website leverages your chance to meet more like-minded people interested in buying your products and services.
Of course, having a website gives a shot in the arm.
But you need an affordable SEO company to make it rank above the competition.
Now you also have a lot of options when it comes to picking your SEO agency.
Agencies are mushrooming in every nook and cranny, which itself may have caused a dilemma for you:
Which one out of these is the best seo company for small businesses?
Looking at small business owners’ past experiences, it’s quite evident that they invest a large chunk of their capital in SEO.
But the results fall short of their expectation and sometimes even fail to get the site indexed on search engines.
This is when most small businesses become skeptical about the decision to move online.
Some of them stopped investing in SEO and chose other marketing strategies to generate leads and sales.
They are leaving a lot of money on the table just because the agency they partnered with was incompetent.
But SEO, when implemented by experts, guarantees consistent results for businesses.
In this blog, we will discuss various ways to double down on an SEO agency that offers everything vital to rank your online business on Google’s first page.
You are flooded with the results of agencies that offer “cheap” services.
Hmm, cheap is quite an ambiguous term here.
When you sign up, the pricing may seem “cheap,” and when you ask for results, the excuses these agencies make may seem cheap.
In both ways, a business like yours can’t choose a cheap SEO service because your ambitions and ROI goals are way superior.
90% of agencies that offer the so-called low-cost SEO services depend on substandard link building strategies and optimization methods quite antediluvian.
On the flip side, there are these agencies that do a lot of haughtiness and list services at very high pricing.
Please don’t fall prey to them either.
Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.
That is a myth that has been around in the industry for too long.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.
So what’s the alternative?
I would say choose affordable SEO Services for your small businesses after considering the merits of the agency.
We will discuss finding the merits in the next section. But before that, what’s this concept of Affordable SEO Services.
Why do you need SEO service for Small /Startup Businesses
By choosing an affordable SEO service for your small business, you can:
1. Save almost 50% of your spending
2. Get all benefits of SEO best practices
It’s as simple as that.
The best example that I have for you is Stan Ventures.
We are an VIET SEO agency offering bespoke SEO solutions for small businesses.
Our aim is to help businesses like your’s rank on Google without worrying about their marketing budget.
Here is the thing:
You don’t need tons of backlinks and hundreds of pages to rank higher on search.
For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.
The reason being, they are the ones who determine your ROI.
We implement the right SEO strategies for you.
This means we don’t implement everything found in the glossary of SEO.
Because you don’t need most of it.
We are not a yet-another-agency that makes you show up with the Visa card every other month.
You might be thinking:
“This doesn’t mean that we skip critical steps to keep the pricing affordable.”
We understand your business requirements first.
This helps us to come up with a tailored strategy to rank you higher on SERP.
Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?
Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.
It takes a while for small businesses to understand that their hard-earned money was being spent on things that added little value to the business.
Why would a real estate business owner based in DC want his backlink to be placed on a site in India?
At Stan, there is a separate SEO strategy that we use for each business.
That’s why we have listed SEO services specifically for industries.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.
Major factors involved in On-Page SEO:
Title Tag Optimization
Optimizing Heading Tags
Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.
Major factors involved in Off-page SEO (Link Building)
Setting up a link building strategy
Manual Blogger Outreach
Broken Link Reclamation
Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Major factors involved in Technical SEO
Page Speed Optimization
Fixing 4xx and 3xx Errors
Log File Analysis
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.
Major factors involved in Technical SEO
Local SEO Strategy for Links and On-Page Content
Google My Business Listing
Content Writing Services
Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.
Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.
This is why native content writers are employed here at Stan Ventures to get you the best content that speaks directly to your target audience.
We provide different options for our users to choose the level of the writer’s expertise.
This doesn’t mean that some of our writers are bad.
We have identified niche experts who have already earned credibility by publishing articles on websites like Forbes and Healthline, and naturally, they come at a premium cost.
One of the main advantages of SEO companies that offer Affordable SEO Services is that small businesses can choose what services they need and allocate a specific budget to it.
This gives the marketers and executives visibility on where their money is getting invested.
Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.
A basic local SEO package might do the work.
Unfortunately, SEO agencies who approach potential small businesses try to rope them around the most premium package to the increased revenue share.
Here are some of the key findings:
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.
Simply put, SEO (Search Engine Optimization) is to put your website in the top positions in the list of search results of Google and other search engines.
Bizweb sales platform is built with powerful SEO features that can support any of your campaigns, including:
- Customizable Title, Meta Description and URL tags.
- Images posted can be customized and ALT tags added.
- Automatically set sitemap.xml and robots.txt.
- Automatically generate standard URL tags (avoid duplicate content).
The article below will give some tips and suggestions for beginners to improve SEO and put your sales website to the higher rank on Google, Bing, ...
Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
Optimize your company’s Facebook page for local SEO best practices
Discover, manage, and monitor local citation and backlink opportunities to build authority
Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads
What searches are most relevant for people looking for your business
We start by learning as much as we can about your products, services, and the target market for each. We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.
We then look at the following to determine where to focus:
Results of ad spend for those keywords (if you have a PPC campaign running)
Monthly search volume in your target market
Relevancy: We help you see conversion-focused keywords versus informational searches
Difficulty: If your site is new, you should avoid difficult searches initially until you’ve built up authority in Google’s eyes
If you have a large number of products and services, we also look to initially focus on the certain areas of your offering:
Less competition, unique offering
Highest historical conversion rates
Easiest close rates if we are passing leads to your sales team
Once this analysis is complete, we tune each page of your site to rank for our target keywords. This is called:
SEO On-Page Optimization
Once we choose which keywords we should focus on for a particular page, we need to optimize the following page elements for those keywords:
Once we’ve initially tuned the page, we come back later and work on improving click-through rates of your page.
We run experiments to encourage more people to click through to your site, and at the same time, make the page more appealing so that future customers stay on your page longer. Google values both and many consider these to be ranking factors.
In parallel with Keyword Research and On-Page Optimization, we need to build up the authority of your site in Google’s eyes.
Links from other relevant high-authority websites are still considered the top ranking factor for Google to decide to place your site on page 1 for your target terms. This process is called:
SEO Off-Page Optimization, or Link Building
We don’t like to call it “link building,” mainly because that implies that you are manually placing links on websites and pages that allow you to do this freely. Google does not value these types of links (e.g.: blog comments, generic forums, and social bookmarks).
The best links are earned by content that provides value to your future customers. Our Content Marketing Services are specifically designed to build content that earns links. When we build content for your brand, we have found that the following content types work best:
Resources (the best answer or repository of information about Topic X)
Case Studies & How-to’s
The team is also highly experienced in finding other creative ways of encouraging other site owners, bloggers and journalists to link to your site:
HARO: (Help a reporter out) We scour this site for opportunities for you to be included as an expert reference when a journalist needs this for a future piece.
These come fast and must be researched daily.
Guest Posting: Frequently, sites are looking for experts to post topics useful for their audiences. We hunt these opportunities down in your industry, then pitch and win guest posting spots. Your brand and expert are then featured in front of their audience
Mentions: Your company & brand will be mentioned online. We have the tools to pick these up near real-time. In cases where the mention is positive, we quickly reach out to the author to thank them for the coverage, and also politely ask them to link back to your site so that their audience can click through and visit.
If the coverage is negative, we quickly let you know so that you can reach out and fix the problem before it turns into a reputation or negative PR issue.
Broken Link Building: Sometimes your competitors mistakenly delete content on their site that has already earned some links from other websites.
If you have similar content on your site, it is an opportunity to reach out to the linking sites, let them know about the missing content, and have them redirect to your site. In most cases site owners are quite happy to fix this as it provides a better user experience for their readers.
Stolen Images and Content: Sometimes your custom images and content are re-used on the internet without giving attribution to the content creator (you!).
We have the tools and process to detect when this happens, then reach out to the person who used your intellectual property, and request attribution (a link!) to your website. Often times they oblige.
If they do not, we promptly file a DMCA request to have this unauthorized content taken down.
Industry News: If your blog is first to cover breaking industry news, journalists will be quick to reference you post. Timely outreach to industry journalists can accelerate this process.
Other techniques: As we benchmark your competitors and uncover the best performing content in the industry, we’ll often find unique tactics that acquire links.
Our SEO Full-Service SEO company looks at link building similarly to how we look at Pay Per Click (PPC): There are thousands of possible methods to achieve success. Based on years and years of outreach, we identify the method we think will work best, but run a series of tests to validate our educated assumptions. If tactics perform better than others, we adjust accordingly.
All of this hard work will be futile if the technical fundamentals of your website are not in place. This part of SEO is called:
Technical SEO Audits
We will perform an initial audit upon launch, and then monthly maintenance checks to make sure nothing is broken as you are adding new content to your site:
Page speed: This is critical to Google, as well as your website visitors. Slow loading increases bounce rate and decreases conversions.
Robots.txt and Sitemap: These tools ensure that Google’s crawlers visit your priority pages as frequently as possible, and ignore non-critical pages.
Broken Links: If you delete content on your site and other pages are linking to it, you need to update those links.